Case Study: 2010 FIFA World Cup Campaign
I contributed graphics and HTML email work to Hyundai’s 2010 FIFA World Cup campaign. The assignment involved working within an established brand and a wider campaign team.
The task
Campaign materials needed to stay recognizable across different messages and production requirements. My part was to connect the approved visual direction with graphics and email implementation.
My contribution
The work included campaign banners and header graphics, email layouts, and coordination with content, development, and QA colleagues. Brand requirements and review feedback shaped the final pieces.
What the project shows
This project shows experience contributing to a larger campaign under an established visual identity. The focus here is my design and production contribution; no campaign-performance measurement is presented.
What I could contribute to your team
Campaign production within an established identity
I can work within an approved visual direction, carry it across graphics and email, and coordinate revisions with content, development, and QA colleagues. That is useful when a team needs a contributor who can connect design decisions with production requirements.
Have a similar assignment?
Tell me what your team needs to make or improve. Discuss a role or project.