One identity, many local messages
NPP-USA · Brand & communication systems
I helped develop shared visual standards and assets for chapters and wings, with room for each group’s own messages.
Selected Work
A selection of brand, web, email, and campaign work, along with the thinking behind it.
Start with these projects
Supporting a property portfolio
Edgewood Properties · Websites & email
I was responsible for the web presence across the portfolio, connecting individual property needs with website updates and email communications.
Carrying a visual idea into email
My Little Pony · Design & coded email
My contribution connected imagery, hierarchy, and layout with the practical constraints of the coded message. The case links to a representative build.
Explore by discipline
Graphic Design
Posters, publications, campaigns, and visual tools built around a clear message.
Explore the WorkWeb Experience Design
Websites and interfaces that help people find what they need with a clear route through the content.
Explore the WorkBranding & Style Guides
Practical identity systems that give teams a clear, consistent way to show up.
Explore the WorkDigital Marketing Assets
Coordinated campaign pieces designed to make one message work across channels.
Explore the WorkEmail Design and Coding
Responsive emails designed and coded to look good in real-world inboxes.
Explore the WorkCustom Projects
Useful, unusual design projects that call for a mix of creative and technical thinking.
Explore the WorkSee something that feels close to what you need? Let’s talk it through.